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A Beginner’s Guide to SEO, Part II

By In Web Design On April 10, 2014

SEO for beginners - Part 1

In a previous post, we discussed some tips for getting started with SEO. Today we are going to continue that discussion with some additional tools for you.

Incorporate PPC

Many people may not think of PPC as a component of SEO but it can be very helpful. PPC ads garner quick results, making them ripe ground for testing keywords and promotion concepts. When you see something working well here, take note and figure out how to incorporate it into your SEO.

Be In It For the Long Haul

Unlike PPC, SEO is a long-term proposition. You should not start into this unless you are ready and able to take a long-term view. Set up your program, monitor it and continue to refine it based upon your results and metrics—and based upon changes in the world of SEO, like the release of Google Hummingbird.

Take Care with Infographics

Infographics can either help or hurt SEO, depending upon how they are built and executed. Using a combination of HTML, CSS, Javascript and images is the way to make sure that your Infographic is found. Embed codes ensure that your Infographic can be shared to garner links.

Solicit Quality Links

Link building has grown up. No longer is a site rewarded based upon the number of links it has. Any links must be of high relevance and quality. Less truly is more in this arena.

Make Videos Visible

Video is a great addition to a site but crawlers cannot always see it. Placing transcribed scripts on pages will ensure that the valuable content in a video can help your SEO efforts. This verbiage does not have to have prominent page placement, it simply must be there for the crawlers to notice.

Search engine optimization is step number one in people soliciting your business. If they can’t find you, they can’t do business with you. Keep yourself up-to-date on the latest evolution of SEO and keep the program going.

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