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Google Reveals Some GoogleBot Secrets

Google has revealed some secrets about how and why it crawls our websites. The insight was revealed at SMX East, a massive search marketing conference taking place in New York this week. An analyst working with Google Webmaster Trends, Gary...

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Google Update Kills Private Blog Networks

Google has just released another update to its algorithm. This time, private blog networks are in its firing line. Private blog networks are essentially made up of a cluster of sites, all related to each other, and all linking to...

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Penguin 3.0 Rolled Out Globally

Google has unleashed another march of the angry penguins as its new Penguin 3.0 refresh rolls out. The update is thought to affect around 1 percent of queries made in English on Google’s various sites around the world. It may...

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Local Search Report Reveals Not Much Has Changed

Moz has revealed its local ranking factors study for 2014. The big surprise is… well, there are no surprises. Local search has not changed a great deal since 2013, and the same important lessons ring true this year. Local search...

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How to Avoid a Spam Penalty on Bing

When it comes to SEO, we almost always talk about Google, but Bing has a role to play. Windows devices (and some others) default to Bing for search, so it should always be a part of your optimisation strategy. This...

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The Relationship Between Social Media and SEO

Social media and SEO have commonly been looked upon as separate activities within many companies. However, that approach is sure to lose some of the benefit that could be gained when social is considered a tactic in an overall SEO...

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Local Search Benefits of Video

Creating and uploading video content to your YouTube channel can help benefit your website in many ways. For local businesses, it can assist with local search results. Video can be a very beneficial means for your viewers as well. The...

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How a Blog Can Help Your Website’s SEO

With the today’s emphasis on content marketing, having a blog on your website can really create positive effects on your website’s SEO results. A blog can be attached to your website or hosted separately. Either way, getting a blog is...

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A Beginner’s Guide to SEO, Part II

In a previous post, we discussed some tips for getting started with SEO. Today we are going to continue that discussion with some additional tools for you. Incorporate PPC Many people may not think of PPC as a component of...

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A Beginner’s Guide to SEO, Part I

Search Engine Optimization can seem like black magic to some. And that’s not to be confused with “black hat” which you should never do! However SEO is quite complex. Between the range of things that contribute to it and the...

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