The Relationship Between Social Media and SEO
Social media and SEO have commonly been looked upon as separate activities within many companies. However, that approach is sure to lose some of the benefit that could be gained when social is considered a tactic in an overall SEO strategy. Especially with the introduction of Hummingbird, social media’s importance in SEO is growing. The following are some of the ways that social activity can move your site up in the SERPs:
Greater Impact for Each Link
Every social share registers to search crawlers. When a particular post has a high number of social activity associated with it, the visibility increases. Social media offers one of the best ways to be seen by the most number of people at one time, making every post highly powerful. It is akin to running an ad during the Superbowl versus during an EggGenie infomercial at 3:00 a.m.
Faster Indexing Time
The most socially active pages or posts will index far faster than those with less activity. This gets your content—and your site—in the rankings sooner as well as higher.
Improved Domain Authority
Every social share is like a seal of approval, letting others—including Google—know that someone thinks you and your content are worthwhile. The more this happens your domain authority rank just keeps going up and up.
Gives You Better Control
With social media, you do not have to tweet or post and then sit back and wait. Your sharing of others’ content also helps you out. Google will reward the site that both gives and takes so when you are seen sharing and commenting on social sites that are not yours, you are helping yourself as much as you are helping the “other guy”.
For both your own social content and any comments you make on others, you must retain a focus on quality, relevance and appropriateness if you want to get the most bang for your buck. Social is no longer an option for businesses that want to show well in search results. The sooner you get your plan into action, the better chance you will have to get ahead of your competitors.